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Sparkling Clearwater

City of Clearwater Vision Statement

"Sparkling Clearwater is a uniquely beautiful and vibrant waterfront community that is socially and economically diverse, that reinvests in itself, and is a wonderful place to live, learn, work and play."

Proudly celebrates...

...the quality of our experiences, spirit, and opportunities. A distinctive community, Clearwater combines the beauty of our tropical environment with festive activities and amenities. It is a safe and fun place that values cooperation, respect, and life long learning.

Image of Clearwater BeachClearwater welcomes our dynamic and diverse businesses. Tourism and technology are trademarks of our local and international investments, which add value - both to businesses and to residents. It is a place where all people can prosper.

Clearwater sparkles through its residents, the visitors and investors who become residents, and through all who care about a healthy and safe community.


CARING - We will act in ways which promote a thriving community and citizenry. We will demonstrate concern and respect for our citizens and our employees by being attentive to all sides of an issue. We will encourage teamwork, trust, respect, and open communication.

WELL-RUN - We commit to efficient, effective, economical provision of services. We will plan and organize to accomplish these goals through innovation, excellent service, and removing barriers. We will seek and retain the best leaders. Our employees will be knowledgeable and customer service oriented.

INTEGRITY - We will be honest, straightforward, and courageous in our actions. We will be fair, ethical, and consistent as we strive to attain our vision.

OUTSTANDING QUALITY - We will set and maintain high standards. We will provide extraordinary service and require excellence at every level.

FUTURE-ORIENTED DECISION-MAKING - We understand that the decisions we make today establish the infrastructure, quality of life, and the direction of our community for future generations. We will make informed decisions by considering the pros and cons, the ramifications, the costs, and the alternatives.

Image of Clearwater sunsetPrinciples of Operation

  • Our primary responsibility is to the community of Clearwater.
  • We will provide a fiscally responsible, stable government committed to minimum regulation as well as innovation and creativity in service delivery.
  • We will be accountable, responsive, and accessible as an organization.
  • We are committed to providing high quality services in a timely, efficient, and economical manner.
  • We will reduce the barriers to services and information.
  • We will work in partnership with all in our community to build a city which is safe, economically sound, and physically attractive and which provides the opportunities and amenities conducive to a high quality of life.
  • We will encourage community participation in our activities.
  • We recognize the mutual responsibility of government and citizens for the quality of life in our community.
  • We will strive to provide the opportunity and assistance required to enable individuals and groups to meet valid community needs.
  • We recognize and respect the dedication, professionalism, and commitment of our employees and take pride in their accomplishments.
  • We are committed to creating an environment which encourages employees at all levels to respond constructively, creatively, and practically to community needs.
  • We recognize the value of taking calculated risks and will encourage it by allowing employees to learn from mistakes without fear of unreasonable consequences.
  • We are committed to ongoing employee training and development to ensure the high level of competence necessary for quality governance and services.
  • We affirm the dignity and worth of public service.
  • We acknowledge our responsibility to be stewards deserving the public trust, to be fiscally responsible in our daily decisions, to recognize and develop the potential within each person, and to be enthusiastic partners in providing quality service to our community.