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TriRock Clearwater

10/30/2012 4:24:36 PM

Contact: Emily Gibbs, 858-768-6469

PRESS RELEASE

Contact:

Emily Gibbs, 858-768-6469

egibbs@competitorgroup.com

Land Rover TriRock Clearwater Ready to Rock End of Triathlon Season

• Bachelorette Season 6’s Roberto Martinez from Tampa to participate in his first triathlon

• New partners Fit2Run, The Runner’s Superstore and the Clearwater Marine Aquarium

• Sprint, intermediate, and relay distance triathlon will feature live entertainment along the course; Registration still open at TriRockSeries.com until November 4

CLEARWATER, FL – Oct. 31, 2012 – It’s a musical multi-sport mash-up with rocking, swimming, biking and running. Taking place on Sunday, November 11, the first ever Land Rover TriRock Clearwater Triathlon will feature a beach start and open water swim at Pier 60, followed by a scenic bike and run course along the shores of the gulf.

Starting at 6:50 am, Land Rover TriRock Clearwater will feature sprint and intermediate distance events as well as a three-person triathlon relay. The course boasts a single loop, warm water swim in the Gulf of Mexico, followed by a flat single loop bike course that takes athletes through the sites and scenes of downtown Clearwater. The triathlon finishes with a flat single loop run course along Clearwater Harbor and the beach. Seasoned veterans and beginners alike can enjoy entertainment along the course and a rockin’ post-race concert on the sand with family and friends.

“We are pleased to welcome the TriRock Series to Clearwater,” said Mayor George N. Cretekos, City of Clearwater. “It will be yet another way Clearwater and its visitors can participate in healthy and active events. Our city offers an ideal destination to swim, bike and run alongside our world-renowned powdery, white sandy beaches, and all of Clearwater looks forward to helping everyone celebrate the end of the triathlon season this year and for years to come.”

“Clearwater not only offers an impressive setting for the race course, but participants can double their trip as a vacation as they enjoy the destination’s notable beach, which was voted as having the best sand on the east coast by Condé Nast Traveler,” said Molly Quinn, Vice President of Triathlon at Competitor Group, organizer of the Land Rover TriRock Triathlon Series. “In addition to the scenic surroundings, the entertainment featured along the race course will add to the fun and entertaining atmosphere that TriRock events are known for.”

The unique triathlon format features a rocking competition, complete with live bands along the swim, bike and run courses, followed by a post-race party and concert. Participants will receive a finisher’s medal, technical t-shirt, red carpet finish, post-race breakfast and access to the concert and beer garden. Participants just testing the waters of the triathlon experience can also sign up as a 3-person relay team, taking on either the swim, bike or run component.

“We are thrilled to join forces with the Land Rover TriRock Series and bring a world-class triathlon event to Clearwater,” said Kevin Smith, director of the St. Pete/Clearwater Sports Commission. “Participation in triathlon is exploding all over the world and with TriRock Clearwater taking place as the last big event at the end of triathlon season, our region will be an immediate benefactor of that explosion bringing triathletes from across the U.S. to Clearwater each November.”

New local sponsors for this year’s race include Fit2Run, The Runner’s Superstore, and the Clearwater Marine Aquarium. These sponsors join a host of series wide partners including Land Rover, Asics, Vitalyte, Garmin, Red Hook, TriTats, NOW Energy Bar, La Quinta, UnitedHealthcare, Triathlete Magazine, and Marathonfoto.com. Other local sponsors of TriRock Clearwater include St. Pete Mad Dogs and Visit St. Petersburg/Clearwater.

For more information about Land Rover TriRock Clearwater, visit TriRockSeries.com.

About the Land Rover TriRock Triathlon Series

The Land Rover TriRock Triathlon Series is organized by Competitor Group, the creators of the Rock ‘n’ Roll Marathon Series. The series started in 2010 in San Diego, the birthplace of triathlon. Over the past two years, the Land Rover TriRock Series has grown into one of the Nation’s premier multisport series, taking place in six cities across the U.S. in 2012. The triathlon events feature Olympic and Sprint distances with entertainment positioned along the race route.

Each event also features a finish line festival with a beer garden, free breakfast, red carpet finish and a post-race concert. Land Rover TriRock is part of Competitor Group’s larger triathlon platform which includes The Nation’s Triathlon To Benefit The Leukemia & Lymphoma Society, the Philadelphia Insurance Triathlon, and the Toyota SheROX Triathlon Series—reaching more than 20,000 participants collectively in the 2012 events. For more information, please visit TriRockSeries.com or follow @TriRockSeries on Twitter.

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